About Us
About Us
Elegance for Every Occasion – that’s the promise at the heart of Premium Runway.
Established in Sandton in 2025, we are a proudly South African online fashion store created for women who dress with purpose, power, and poise. Whether it’s formal flair, laid-back chic, or something in between, our collections are carefully curated to meet the rhythm of real life with elegance as the constant.
With no physical store, we’ve built our boutique online – bringing sophisticated, trend-conscious style directly to you, wherever you are.
Own Every Room You Enter
Vision
To be South Africa’s premier online destination for women’s fashion, known for delivering timeless elegance, modern versatility, and local flair for every occasion.
Mission
To offer a seamless shopping experience that brings confidence, style, and convenience to South African women.
To provide a dynamic range of clothing – from formal to casual – that reflects every facet of femininity and individuality.
To celebrate local identity by curating fashion that feels authentic, empowering, and proudly South African.
